Alexander’s Steakhouse
20th Year Anniversary Campaign
Software - Adobe Illustrator, Adobe Photoshop
Description — To celebrate Alexander’s Steakhouse’s 20th year, I designed a commemorative logo that incorporated our brand icon with the number “20,” centered around the theme of Wagyu Excellence. This branding carried through a full campaign:
Teaser Posters: Created in multiple formats for all locations to build anticipation ahead of launch.
Custom Menus: Designed tailored menus based on chef-submitted dishes from each location, aligning them with in-store display standards.
Website & Banner Graphics: Redesigned homepage banners and physical menu stand graphics to reflect the anniversary theme.
Award Recognition Ads: Produced digital banner ads in various sizes to spotlight our Pasadena location’s recent award win, tying it back to the 20th Anniversary identity and our Wagyu legacy.
This campaign unified brand storytelling across print, digital, and in-store visuals.
Logo Design & Theme
To celebrate two decades of culinary excellence, I helped design a commemorative logo that merges the iconic bull from our primary brand mark with the number “20,” symbolizing strength, tradition, and Wagyu heritage. In the red version (shown in the first image), the color reflects the core brand identity. For the menu design (logo shown in the second image), I applied a gold gradient variation to match the refined, celebratory theme of the anniversary menu. The tagline “Two Decades of Wagyu Excellence” ties the visual system back to Alexander’s Steakhouse legacy in premium Wagyu beef and fine dining.
Teaser Posters
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22x28 Poster Mockup
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Teaser Poster Design
