Brand Guideline Booklet

Software - Adobe Illustrator, Adobe Photoshop, Adobe Indesign

Description — I developed a brand booklet to bring visual consistency across the various restaurant concepts under the Alexander’s Steakhouse Group. While the core assets like logos and colors were already in use, they hadn’t been formally organized. I located and compiled the materials from internal drives, filled in missing details, and structured everything into a clear, usable format.

With my understanding of the brand’s voice and identity, I created guidelines that cover logo usage, color palettes, typography, and photography style. The result is a professional, easy-to-follow reference now used to maintain design alignment across locations and teams.