Process
I analyzed user behavior on the old website, which had too many pages and buttons. For example, to place an order, a customer had to click the “Order Online” button, then be directed to a page with two options: “Order for Mountain View” and “Order for Cupertino.” After selecting one, they would reach another page (see picture) indicating they were leaving the site for a third-party platform. Overall, it took about four steps to order, though it could be done in fewer than two.

Approach
My redesign focused on accessibility and clarity. I prioritized making information readily available for new and returning customers, especially those unfamiliar with the patisserie. Core offerings like afternoon tea, brunch, pastries, and seasonal menus were brought to the forefront to reduce friction and enhance discoverability.

Execution
As the sole designer, I handled all visual design, content strategy, and structure. I created the site layout in Figma and Illustrator, rewrote all content for clarity and consistency, and implemented embedded email forms for marketing. Every element was designed to reflect the in-store experience and help customers quickly understand what the patisserie offers.